Profile

The Italian ready to wear line Hilda Maha, launched in 2009 by 2008 Central Saint Martins graduate Hilda Maha, after winning a couple of competitions and having had strong demand from international boutiques.
Meanwhile Hilda Maha was selected by the IT’S agency as one of the winners of the PrintLab project offered by Friulprint where she collaborated for a year as print designer presenting a personal collection for Friulprint at Premiere Vision February 2009 and September 2009.

Brought up in Italy but with Albanian origins Hilda Maha moved to London to pursue the desire to design she was born with. After graduation her love for beautiful fabrics and beautifully made garments brought to the decision to establish the label in Italy where the collections are entirely made.

Using only the very best Italian fabrics and careful attention to details the line fuses sharp tailoring with romantic fluidity.
The brand’s signature is it’s bold use of colour and the exclusive and experimental almost photographic prints that never fail to impress, bringing about a playful and youthful point of view that is at the same time timeless.
Contrasts and juxtapositions are key to inspiration to highlight the beauty of the female body with focus on waist, shoulders and sleeves.

The Hilda Maha woman has a complex and multifaceted personality, which makes her quite chaotic but interesting and never boring. She is a fun loving and hard working young woman who stands out in what she does and doesn’t like to waste a minute of life.
She is not afraid in taking risks and doesn’t like to blend in the crowd. She is strong but has a very romantic and fragile side, sexy but sweet, a bit quirky and edgy, and posesses both brains and beauty.